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Inside the $50M Brand Deal Economy Reshaping How Creators Get Paid

Sophia Lane Sophia Lane
June 12, 2025 8 min read

Latest Stories

New
How Beauty Micro-Influencers Are Outselling Celebrity Brands in 2025 Beauty 5 min
How Beauty Micro-Influencers Are Outselling Celebrity Brands in 2025

A deep look at why nano and micro-creators are converting audiences at 7× the rate of celebrity-backed beauty lines.

Mia Torres Mia Torres
Jun 10
The New Creator Economy: Subscription Models Replacing Sponsorships Business 6 min
The New Creator Economy: Subscription Models Replacing Sponsorships

Platforms like Patreon and Substack are luring top-tier creators away from brand deals with higher margin payouts.

James Adler James Adler
Jun 9
Style Creators Are Dominating Pinterest Again — Here's Why Fashion 4 min
Style Creators Are Dominating Pinterest Again — Here's Why

After years of Instagram supremacy, fashion influencers are re-discovering Pinterest's algorithm-friendly organic reach.

Lena Harlow Lena Harlow
Jun 8
Twitch vs. YouTube Live: Where Gaming Influencers Are Winning Gaming 7 min
Twitch vs. YouTube Live: Where Gaming Influencers Are Winning

New data shows top gaming creators are splitting time between platforms — and earning more because of it.

Ryan Cole Ryan Cole
Jun 7
The Rise of "Deinfluencing" — And Why Brands Should Pay Attention Lifestyle 5 min
The Rise of "Deinfluencing" — And Why Brands Should Pay Attention

Authenticity is winning. Creators telling audiences NOT to buy products are growing faster than traditional haul accounts.

Priya Mehta Priya Mehta
Jun 6
AI-Generated Influencers: The $1B Virtual Creator Industry Taking Over Feeds Tech 9 min
AI-Generated Influencers: The $1B Virtual Creator Industry Taking Over Feeds

From Lil Miquela to brand-owned AI avatars — the virtual influencer market is disrupting traditional creator marketing.

Noah Reid Noah Reid
Jun 5

Editor's Picks

Curated
TikTok's New Creator Fund 2.0 Explained — What Changed and Who Benefits
Trending
TikTok's New Creator Fund 2.0 Explained — What Changed and Who Benefits
Jun 11, 2025
How Influencer Agencies Are Pivoting to Performance-Based Deals in 2025
Business
How Influencer Agencies Are Pivoting to Performance-Based Deals in 2025
Jun 10, 2025
From 0 to 1M: The 6-Month Content Strategy Behind the Fastest-Growing Fitness Creator
Lifestyle
From 0 to 1M: The 6-Month Content Strategy Behind the Fastest-Growing Fitness Creator
Jun 9, 2025
Instagram's Broadcast Channels Are Becoming the Creator's Most Powerful DM Tool
Tech
Instagram's Broadcast Channels Are Becoming the Creator's Most Powerful DM Tool
Jun 8, 2025

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    Jun 9
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